Given a choice between buying a gold watch from a stranger in an alley or a reputable shop, most of us would choose the shop, because selling watches in an alley is a clear warning that the transaction will not be secure. Warnings like this are now being given to visitors of any site that does not have an SSL Certificate and that can lead to reduced traffic, lower search engine ranking and diminished brand reputation. Until recently, having an SSL Certificate was usually only required for E-commerce sites, however, with the exponential growth of cyber crime around the world, browsers and search engines are now alerting visitors whenever they visit a site that is not secure. SSL, or Secure Socket Layer, technology is not new. The idea of using certificates to validate ownership and encrypt traffic has been in use for decades as an effective way to provide secure communication between web sites and visitors. Regardless of whether or not you believe that your site is safe, without an SSL Certificate, your visitors will see alert messages advising them that your site is insecure. That is, if they can even find your site to begin with, since major search engines, like Google, now give priority to SSL compliant sites in search rankings. Fortunately, applying an SSL Certificate to your site is a relatively simple and inexpensive process. There are many providers to choose from when purchasing your SSL Certificate and most will help you choose the right type and your web host can help you in applying a certificate to your web site. Of course, UWS is here to answer questions, help you get started or we can complete the entire process of SSL compliance for you. Either way, you will be securing your site and your reputation.
SSL Certificates Secure Your Reputation As Well As Your Web Site
